A CDP makes integration of 1st party data easier for DMPs to improve ad targeting, and a DMP enriches CDP data for smarter customer communication. DMPs primarily focus on 3rd party data, whereas Cu...

Until recently, the theory has been that consumer goods are mass-market items, mass produced with mass advertising to gain recognition, and then sold in large quantities at touchpoints such as reta...

For marketers, privacy has been the pebble and customer experience is the mountain. New privacy rules have triggered changes that are cascading across the landscape of advertising and customer rela...

There are six key stages to ensuring your RFP runs as smoothly as possible. We want to ensure your process results in providing the utmost impact for your business, with a Customer Data Platform (C...

This past year has seen what is perhaps best described as the greatest tech disruption the world has ever known. Surprisingly, it was not a new technology, but a virus, that pushed all of us—from r...

Our latest report looks at how senior marketers and C-suite members can unlock data insights to better understand their customers and power better decisions. It includes: • Three key things you ...

With so much pressure to leverage data across the entire customer lifecycle, we wanted to know how companies are moving along the customer data maturity curve. Are businesses implementing a true cu...

À l’ère de la transformation numérique (l’évolution vers des modèles économiques beaucoup plus axés sur les données), les départements IT de toutes tailles sont confrontés à des exigences plus élev...

As digital business has evolved, so too has the definition of “mission-critical, enterprise-grade” data storage. Enterprises are faced with greater digital needs and are putting more pressure on I...

As enterprises continue to undergo DX, they are looking to improve storage performance, scalability, manageability, and agility as well as IT infrastructure efficiency. This has implications for ho...