The creative landscape mirrors the world we live in. As today’s world is defined by disruption and rapid changes, trends and the tools used in the creative process must adapt quickly and accordingl...

Crafting content that resonates – and meets customers exactly where they are – is essential. But with the heightened demand for relevant content experiences, delivering dynamic content to the right...

Autumn and winter this year will be seasons of discovery, experimentation, playfulness, and optimism. The uncertainty of this post-pandemic period and its accompanying once-in-a-generation changes ...

Adobe, in partnership with Edelman Data & Intelligence and Havas Play, has created this report to explore the state of creativity and the opportunities generative AI offers to improve productiv...

In the Pfeiffer Report Adobe Generative AI: Redefining Productivity in Creative Imaging, discover the quantifiable creative productivity improvements achieved when using Adobe Firefly in creative w...

Meeting customer demand can be a significant challenge for software businesses. Customers want new ways to both increase predictability and control as well as minimize cost and risk. Expectation...

Competition is increasingly fierce for software businesses. It’s hard to keep pace with customer and employee demands in an ever-changing world. End customers want control and subscription-base...

Did you know that 61% of organizations worldwide are aggressively shifting their strategy to consumption-driven infrastructure spend? It’s no big surprise. Consumption-based spending reduces the...

As a sales leader, you are the first to feel the pain of losing customers and deals to competitors - possibly, competitors offering a Software-as-a-Service (SaaS) solution. Did you know that 61%...

Are your day-to-day efforts spent keeping up with evolving customer demands? Innovation can differentiate software businesses and help meet evolving customer expectations. Choosing where to inve...