Big Data
Cloud Computing
Rechenzentrum
Hardware
Personal, Finanzwesen, Marketing
Internet
IT-Management
IT-Sicherheit
Mobile
Netzwerk
Software
Klient: Treasure Data
Format: Fallstudie
Größe: 836 KB
Sprache: Englisch
Datum: 13.05.2022
AB InBev Brings People & Data Together to Make Great Marketing Happen
When global beverage giant AB InBev first started its digital transformation, the company’s goals were threefold: manage and administer its worldwide data assets securely and in compliance with all applicable laws, break down silos to integrate data from more than 1,000 data sources and platforms worldwide, and achieve personalization at scale for all of its markets.