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Client: Here Global BV
Format: Whitepaper
Size: 2.61 MB
Language: English
Date: 01.04.2020

Using Location Data to Understand the Offline Impacts of Online Efforts

Using location-based marketing to drive foot traffic to stores is one of the smartest strategies advertisers can employ today, but it’s coupled with a conundrum: How will they determine if their money was well spent?

Traditional metrics like click-through and conversion rates may be useful for measuring the online effectiveness of digital media campaigns, but they fall short when the goal is understanding offline impacts. Data scientists are beginning to connect the dots between data systems to map out a customer’s movements throughout the day, which will help with attribution, but the approach is incredibly tricky.

Today, location intelligence presents an optimal solution for bridging the digital and physical world. The data that is so critical to campaign segmentation has also emerged as a powerful means for understanding consumer behavior and attributing campaign spending more efficiently.

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I have read and understood the privacy/terms and conditions and consent to the ascertainment, conversion, utilisation and dissemination of the data I have entered into this registration form. The B2B Media Group and originator/sponsor Here Global BV of the document may use my contact data for the purpose of B2B marketing (via e-mail, phone, display and postal) until such time as I withdraw my consent. My agreement to the company and our partner as shown below can be revoked at any time via an E-Mail to the following address: datenschutz@b2bmg.de ( Subject: Here Global BV)

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Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)
  • B2B Media Group EMEA GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Here Global BV
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