Client: Here Global BV
Format: Whitepaper
Size: 5.03 MB
Language: English
Date: 30.03.2020

Location Intelligence: Bridging a gap in the retail industry

While the retail industry has made great strides in understanding the digital journeys of consumers, it has been difficult to observe and analyze their whereabouts and movements in the physical world.

Advanced location-enabled intelligence can act as a bridge between the digital and the physical world – helping the retailers harness a more complete view of consumers, and make sense of and leverage their location behaviors.

Location intelligence is about much more than simple latitude and longitude readings. The right partner can gather data about the movements of consumers in specific moments and over periods of time, cross referencing it with comprehensive data about the environment – stores, malls, restaurants, residential addresses, landmarks, and places of interest.

Marketers can observe consumer journeys to within meters, whether indoors or outdoors, as they move around ever-changing environments. This benefits the entire retail industry -combining location intelligence with existing data sets to segment audiences, enable real-time location targeting, facilitate real-time bidding, measure performance, reduce ad-spend inefficiencies, and improve campaign attribution.

Free Download
Please enter your contact information and click the download button. You will receive an email with your download link.
I consent to B2B Media Group GmbH with its affiliated companies and Here Global BV processing my data for marketing purposes, in particular for marketing-related contact via email and telephone.

You can withdraw your consent at any time by emailing privacy@b2bmg.com (subject: Here Global BV). Further information can be found in the Privacy Notice.

Privacy / download conditions:

Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • Here Global BV
Fields marked with * are mandatory