Forrester - The Omnichannel Maturity Assessment

Supporting an omnichannel fulfilment program is table stakes in retail today. Organizations need to assess their omnichannel maturity to understand their current state and compare it with their desired state. This report reveals why customers are demanding more, why capabilities need to evolve, and how to target areas for improvement. Communicating these gaps is challenging, and this assessment will help eCommerce professionals explain where their company stands vis-à-vis the competition so the executive team can guide the strategic plan to the next level.