Doing ABM in Europe and the USA: What’s the difference?

Account-Based Marketing has transformed how B2B organizations target and engage their most valuable accounts. But the way ABM is done varies dramatically between Europe and the USA — and understanding those differences is key to success.
In this in-depth guide, Luxid unpacks the regional variations that every global marketer should understand — from GDPR and data privacy to cultural nuances and technology maturity.

Inside the report:

Whether you’re operating regionally or globally, this guide helps you build compliant, effective, and locally relevant ABM programs that balance precision with performance.