The Media & Entertainment Guide to Automation

Media and entertainment companies are under pressure from declining ad revenues, rising consumer expectations, and a crowded digital landscape. These challenges are forcing organizations to do more with fewer resources, making automation essential for improving efficiency and maintaining competitiveness.

Automation streamlines workflows, supports data-driven decision-making, and enables personalized customer experiences at scale. By shifting core processes—such as subscription management, ad sales, and order handling—to AI-powered platforms, companies can reduce manual effort, cut costs, and free up teams to focus on innovation and creativity.

The results speak for themselves: 

With 90% of media and entertainment firms planning to increase AI investments, the industry clearly recognizes automation as a key driver of efficiency, performance, and long-term growth.