Fragmented yet thriving: the Nordic payment landscape
A few years ago, many expected the world to settle on just a few universal payment methods. But exactly the opposite is happening.
Each year, Visa Consulting & Analytics (VCA) conducts a comprehensive study of the Nordic payments landscape, examining the unique characteristics of Denmark, Finland, Iceland, Norway, and Sweden.
The findings from 2024 reveal a startling degree of fragmentation throughout the Nordic region in:
Banking relationships
Card payments
Uptake of alternative payment methods like digital wallets and A2A payments
This turbulence represents opportunities: incumbent players can consolidate their position, while challengers have a chance to gain a foothold.
Curious to find out more? Download Visa’s exclusive report to:
Stay ahead of emerging payment trends
Identify untapped revenue opportunities in specific Nordic markets
Optimise your strategy based on country-specific payment preferences
For key insights and actionable recommendations in one convenient package, click below to download the report.
