The Power of Global Mobile Customer Engagement for Transport, Logistics and Supply Chain Management
Transport and Logistics businesses are changing rapidly and adopting new technology options for efficiency and cost advantage. This creates new challenges for professionals working in marketing and customer service operations in this sector. Choosing the best way to communicate with your customers and supply chain partners, within budget, and with the ability to measure Return on Investment, are critical requirements to ensuring effective customer engagement.
You need to find innovative ways to engage with and influence your customers’ preferences, while being able to reach your customers anywhere and at any time. It is important to be able to identify communications channels that are cost effective and guarantee the best response rates. Given the global nature of the online world you also need to take channel scalability and global reach into consideration.
Today there is no technology that has greater global reach and plays a more personal role in our lives than the mobile phone. This makes the mobile handset a uniquely valuable channel to engage with your customers and partners.