Client: IBM US
Format: E-Book
Size: 6.06 MB
Language: English
Date: 27.10.2025

Guiding Technology Investments: Insights for Business Leaders

Today, every company is a technology company. Yet as digital transformation accelerates, managing technology investments has become increasingly complex.

Cloud computing, SaaS applications, and AI are driving innovation—but they’re also decentralizing spending decisions, creating blind spots, and making ROI harder to measure. This report explores how IT and business leaders can bring strategy, accountability, and sustainability back into focus.

What You’ll Learn 
  • Where control is being lost in technology spend—and how to regain visibility across the enterprise. 
  • How to connect IT investments to business strategy for measurable ROI. 
  • What AI means for your bottom line, from computing power costs to sustainability implications. 
  • Best practices for aligning innovation, cost optimization, and governance.

Download Insights for Investing in Technology to discover how leading organizations are aligning spend with business value.
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Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • IBM US
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