Client: Freshworks EMEA
Format: Whitepaper
Size: 13.4 MB
Language: English
Date: 20.05.2024
Unboxing satisfaction: revenue, and loyalty. A retailer's guide to AI-powered experiences at every stage of the customer journey
The world of retail is evolving. It’s no longer enough to have a great product—it’s quality service and support at every stage of the customer journey that gives businesses a competitive edge.
Retailers who understand their customer's journey and prioritize refining engagement from the initial interaction onward will stand out. Their goal isn't one-time purchases but rather cultivating a steadfast customer base of repeat buyers.
Understanding the subtleties of customer expectations serves as the ultimate differentiator. For example, of customers are willing to pay a premium price for a product if they receive outstanding customer support.
Many businesses are harnessing generative AI in their support strategies to provide a seamless experience to their customers, regardless of where they are in the buyer’s journey. A recent report by Capgemini reveals that of retail companies are exploring using AI to enhance their support strategies, while Gartner states an overwhelming of retail IT leaders are prioritizing AI as the top technology to implement by 2026.
In this guide, we delve into how retail and e-commerce leaders can leverage gen AI to deliver exceptional support at every stage of the customer journey, from browsers to buyers.
Retailers who understand their customer's journey and prioritize refining engagement from the initial interaction onward will stand out. Their goal isn't one-time purchases but rather cultivating a steadfast customer base of repeat buyers.
Understanding the subtleties of customer expectations serves as the ultimate differentiator. For example, of customers are willing to pay a premium price for a product if they receive outstanding customer support.
Many businesses are harnessing generative AI in their support strategies to provide a seamless experience to their customers, regardless of where they are in the buyer’s journey. A recent report by Capgemini reveals that of retail companies are exploring using AI to enhance their support strategies, while Gartner states an overwhelming of retail IT leaders are prioritizing AI as the top technology to implement by 2026.
In this guide, we delve into how retail and e-commerce leaders can leverage gen AI to deliver exceptional support at every stage of the customer journey, from browsers to buyers.
