The New Marketing Reality
The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals.
There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.
The challenge is that while new technologies and the data that underpins them have the potential to create a truly omnichannel customer experience, marketers’ methodologies are still forcing everything through the same outdated, siloed processes.