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Thumb original econsultancy report  the new marketing reality
Client: IBM Deutschland GmbH
Format: Whitepaper
Size: 6.11 MB
Language: English
Date: 09.06.2017

The New Marketing Reality

The New Marketing Reality report, produced by Econsultancy in association with IBM Watson Marketing, is based on a survey of more than 1,000 marketing, digital and ecommerce professionals.

There can be no doubt that marketers are keen to embrace new platforms and technologies to help them drive growth. Sadly, it would appear that there is still a gap between those goals and the methods they have at their disposal to achieve them.

The challenge is that while new technologies and the data that underpins them have the potential to create a truly omnichannel customer experience, marketers’ methodologies are still forcing everything through the same outdated, siloed processes.

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I have read and understood the privacy/terms and conditions and consent to the ascertainment, conversion, utilisation and dissemination of the data I have entered into this registration form. The B2B Media Group and originator/sponsor IBM Deutschland GmbH of the document may use my contact data for the purpose of B2B marketing (via e-mail, phone, display and postal) until such time as I withdraw my consent. My agreement to the company and our partner as shown below can be revoked at any time via an E-Mail to the following address: datenschutz@b2bmg.de ( Subject: IBM Deutschland GmbH)

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Date: 1.8.2018

Client

  • B2B Media Group GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)
  • B2B Media Group EMEA GmbH, Bahnhofstraße 5, 91245 Simmelsdorf (B2B MG)

Partner

  • IBM Deutschland GmbH
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