The 8-Ball of Customer Portfolio Segmentation for Finance
As any pool shark will tell you, emerging victorious in a game of billiards means understanding the angles, envisioning the possibilities and staying one shot ahead. Succeeding in business is no different.
Winning a match against the competition in your growth efforts takes a mix of strategic thinking, mastery of the landscape and excellent timing. With so much at stake – cash flow, profit margins, customer satisfaction, retention and investor relationships – it’s no wonder that navigating risk effectively and identifying opportunities can make you feel like you’re sweating in a smoky billiard room with all eyes focused on your next move.